Writing Portfolio
Cape Creative's co-owner, Katie, has over a decade of writing experience. She has set fundraising records at nonprofits, convinced legislators to pass bills, and helped companies explain their vision to employees and potential customers. A quick learner and voracious consumer of Twitter (well, now "X"), Katie always knows how to find a fresh angle to even the most technical concepts. She also has the experience and training to communicate about sensitive and crisis level situations.
Good writing always starts with a good conversation, so feel free to reach out today. Email is the best way to initially get in touch with her: katie@capecreative.tv. Enjoy the samples below!
As a contracted writer for Juris Digital, Katie was tasked with producing SEO-boosting blog posts that positioned the company as an industrial thought leader while also marketing their services to clients. This blog post, written in the voice of the Director of Advertising, introduces a new Google digital advertising product. As a result, the company is at the top of the list of search results when potential clients look up the new Google product.
As a lobbyist, Katie had Americans for Financial Reform as a client. One of their goals was to preserve the Department of Labor “fiduciary rule.” Katie wrote this piece in the voice of a financial advisor who was an ally on the issue. The op-ed was published in the Denver Business Journal on March 3, 2017.
As the interim Director of Communications for a youth-serving nonprofit in Washington, D.C., Katie tripled three of the metrics from past annual fundraising campaigns: volunteer recruitment, number of donors, and total amount raised. Most of this 2013 campaign was email-based. Here is an example of a fundraising email she ghost-wrote on behalf, Chris Ballard, a senior writer at Sports Illustrated.
Ausha, a French podcast hosting and marketing platform, hired Katie as an English language writer as it entered the American market. She crafted a press release to introduce the company to US press outlets specializing in tech, VC investments, and podcast media.
This video won the "Most Inspirational Campaign Video" award by the national organization Run for Something. The script weaves together the candidate's life story, inspiration, vision, and policy priorities. Donors, volunteers, and voters took action to support the candidate. Tay Anderson won his citywide race.
Katie wrote the copy for this very website. So click around Cape Creative and see what you think!