Cape Creative's co-owner, Katie, has over a decade of writing experience. Her specialty is "change communication," strategic writing that changes people's perceptions and behavior. She has set fundraising records at nonprofits, pushed through the passage of legislation, and helped companies explain their vision to employees and potential customers. A quick learner and voracious consumer of Twitter, Katie always knows how to find a compelling angle to even the most technical concepts. She also has the experience and training to communicate about sensitive and crisis level situations.
Good writing always starts with a good conversation, so feel free to reach out today. Email is the best way to initially get in touch with her: email@example.com. Enjoy the samples below!
As a lobbyist, Katie had Americans for Financial Reform as a client. One of its goals was to preserve the Department of Labor “fiduciary rule.” Katie wrote this piece in the voice of a financial advisor who was an ally on the issue. The op-ed was published in the Denver Business Journal on March 3, 2017.
As a contracted writer for Juris Digital, Katie was tasked with producing SEO-boosting blog posts that positioned the company as an industrial thought leader while also marketing their services to clients. This blog post, written in the voice of the Director of Advertising, introduces a new Google digital advertising product. As a result, the company is at the top of the list of search results when potential clients look up the new Google product.
Mandela Barnes ran for Lieutenant Governor for the state of Wisconsin. He won the statewide race in November of 2018. Katie wrote the script for his campaign’s 30 second TV ad (she also helped produce and film the ad).
As an organizer on healthcare issues in Wisconsin, part of Katie's job was to inject voices of allied healthcare providers into current political debates. She used press releases as part of her communications strategy. Below is a typical press release where Katie helped experts develop quotes and latch onto a moving story.
Katie hasn't written for ESPN yet, but once they take a look at this masterpiece of Dinosaur Quiz Bowl coverage... move over Holly Rowe! Katie was hired by PBS to create a shoe-string budget show covering the local paleontology quiz bowl. Cue the Jock Jams and get hyped for a dino-mite script!
This video won the "Most Inspirational Campaign Video" award by the national organization Run for Something. The script weaves together the candidate's life story, inspiration, vision, and policy priorities. Donors, volunteers, and voters took action to support the candidate, Tay Anderson, and he won his citywide race.
A research team from the University of Oxford that Katie was a part of received a distinction of merit for their study on sexual assaults on U.S. college campuses. They didn’t want their research to just shrivel up on a shelf, so they wrote articles summarizing the results for the broader public. Katie wrote this piece for a target audience of women, ages 15- 25. It was published in Thought Catalog on June 30, 2014.
As the interim Director of Communications for a youth-serving nonprofit in Washington, D.C., Katie tripled three of the metrics from past annual fundraising campaigns: volunteer recruitment, number of donors, and total amount raised. Most of this 2013 campaign was email-based. Here is an example of a fundraising email she ghost-wrote on behalf of a supporter, Chris Ballard, a senior writer at Sports Illustrated.
Social posts must be interesting without being risky. For her and her wife's side gig as wedding videographers. Katie found interesting angles about routine 'behind the scenes' activities for social posts. And of course there were hashtags. Many, many hashtags.